Fiero, the new mascot of Pordenone Fiere
Name: Fiero
Date of birth: 09/13/2024
Place of birth: Palazzo del Fumetto in Pordenone
Who drew me: Emanuele Barison, cartoonist
Who wanted me: Renato Pujatti, president of Pordenone Fiere
Residence: Viale Treviso, 1 33170 Pordenone c/o Fiera di Pordenone
Height: 1.90 m
Weight: not applicable
Marital status: single, but I hope to meet my soulmate soon
Character: cheerful, friendly and welcoming, but also strong and determined
Profession: mascot of Pordenone Fiere
Distinguishing features: I am the first trade fair mascot in Italy
A goal to achieve: to give concrete help to cancer research. I will be the protagonist of a merchandising linked to my image whose proceeds will be donated to the CRO Aviano Onlus Foundation
“In this historical moment, we wanted to make our communication more engaging and enjoyable, wishing to create a strong emotional bond between Pordenone Fiere and its public, so we thought of a mascot! When I turned to my friends at PAFF! to design it together with them, they asked me only one question: what is your favourite animal? I answered immediately: the hippopotamus!” Renato Pujatti, president of Pordenone Fiere, thus describes the creation of Fiero, a friendly hippopotamus born from the creativity of Emanuele Barison, a well-known cartoonist from Pordenone, a historic collaborator of “Topolino” and illustrator of TEX, the most famous cowboy in Italian comics. “We thought of him as a character who loves to be in company, cheerful, friendly and welcoming: all characteristics that convey a message of inclusiveness, one of the most important values for us – continues Pujatti – but Fiero is also very proud to represent the values of our company: strength, determination and team spirit”.